We roast our coffees based upon sight, smell and flavor. We watch our beans closely for the roast color and consistency. We know that the shade of the beans has a factor in the taste in your cup. Along the way, we like to ensure our beans pass the sniff test. As the beans roast, the scent goes from a grassy field to an amazingly fruity, herbal, chocolatey or other wonderful richness. We know that our sense of smell enhances the flavor of the coffee you drink. Finally, we aim for consistency. You should expect that every bag of beans or grounds will give you a consistent, pleasure filled experience. Check out coffee details for more information.